This section highlights a few examples of my work in marketing, including campaign strategy, bilingual content creation, brand messaging, and digital engagement. These pieces reflect my ability to combine creativity with strategy to connect with diverse audiences and deliver measurable results.
Hotel RFM Analysis
This project applies data-driven marketing to segment hotel guests by value and behavior. I developed targeted strategies to boost loyalty and bookings, using personalized messaging and predictive insights. A few key examples are included below.
Beyond the Border Media Strategy
This project showcases a comprehensive communication plan focused on raising awareness about the global migrant crisis. I developed a content strategy, KPI tracking, and a weekly social media calendar tailored to reach advocacy groups, policymakers, and the public. Below are selected examples from the campaign.
CARTO Presentation
In this presentation, I introduced CARTO as a powerful geospatial analytics and visualization tool to support Univision Houston’s targeted advertising and audience engagement strategies. I demonstrated how CARTO’s mapping capabilities can reveal consumer location insights, optimize campaign targeting, and drive more effective marketing decisions.
Ana Lynch 